João Breda

Head WHO European Office

João Breda is the Head of the NCD Office in Moscow, Russian Federation. This office leads WHO work on strengthening national capacity in all 53 countries in the WHO European Region to prevent and control NCDs, promote an intersectoral approach and develop policies to tackle NCDs. The office has been setup as the innovation powerhouse for NCDs prevention and management in Europe and beyond. J. Breda is also the Programme Manager: Nutrition, Physical Activity and Obesity at WHO/Europe. His team is leading the largest childhood obesity surveillance mechanisms & developed the first European Physical Activity for Health Strategy. Initiatives, tools and publications:;

JB is a PhD in Nutritional Sciences from Porto University. Graduated in Nutritional Sciences also at Porto University. He has done his Master Degree in Public Health by the Medical Sciences Faculty of Universidade Nova Lisboa and an MBA.

In Portugal, João Breda worked as a Public Health Nutritionist at the General Health Directorate and ARS Centro having launched and led for several years the National Platform Against Obesity. Published in scientific journals and presented in national and international congresses, several dozens of papers and also published several original books. He was Researcher and Professor of Nutrition at Universidade Atlântica and Head of Department of the Nutritional Sciences where he developed and implemented the first Nutritional Sciences Bachelor. Was also had academic functions at Algarve University, Higher School of Agriculture in Coimbra and the Tourism and Hospitality School of Coimbra. 

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